Shaping the Conversation, Making Headlines
Our research, analysis, and industry-defining work — including our founder Erfan Azimi's role as primary source in the 2024 Google API leak — have been featured in the world's leading tech and business publications.
For media enquiries, interview requests, or expert commentary on digital marketing, SEO, or AI search, contact us directly.
The Google Leak: Our Founder's Public Statement
Hear directly from Erfan Azimi as he addresses the industry-shaking Google Algorithm Leak and its implications for the future of search.
As Featured In
Major Tech & Business Publications
Council on Foreign Relations
The prestigious CFR featured the leak in its Cyber Week Review, highlighting its significance for information control and naming Erfan Azimi as the source.
Read Article →The New Yorker
An in-depth cultural analysis of how the Google leak shook the foundations of SEO and online trust, questioning the narratives pushed by Google for years.
Read Article →Business Insider
A detailed breakdown of the leaked documents, highlighting the discrepancies between Google's public statements and its internal ranking mechanisms.
Read Article →ABC News
National coverage detailing the leak's impact on news, nonprofits, and politics, featuring commentary from consultant Erfan Azimi.
Read Article →Gizmodo
Gizmodo's analysis frames the leak as an exposé on how Google "gatekeeps the internet," discussing the power dynamics revealed by the documents.
Read Article →Quartz
Quartz explores the implications of the leak, focusing on what the documents reveal about Google's data practices and the real factors behind search results.
Read Article →CNET
CNET's coverage focuses on how the leak contradicts years of public guidance from Google, forcing a re-evaluation of common SEO practices.
Read Article →Entrepreneur
Discusses the business implications of the leak, covering Google's official confirmation and what it means for companies relying on search visibility.
Read Article →Yahoo News
Syndicated coverage explaining why the tech industry is in an uproar over the leak's revelations about search rankings and data collection.
Read Article →The Register
Known for its in-depth tech journalism, The Register offers a critical look at the documents, verifying their authenticity and analysing the fallout for Google.
Read Article →TechSpot
TechSpot reports on the leak as the uncovering of Google's "secret recipe," detailing technical ranking factors that were previously only speculation.
Read Article →Leading SEO & Marketing Publications
SparkToro
The original, groundbreaking post by Rand Fishkin, detailing his receipt of the leaked documents and his initial findings that set the SEO world ablaze.
Read Article →Search Engine Land
A comprehensive overview from one of the industry's most respected publications, confirming the leak and explaining its significance for SEO professionals.
Read Article →Ahrefs Blog
Ahrefs provides a measured analysis, cautioning against jumping to conclusions while acknowledging the critical insights provided by the leaked documents.
Read Article →Moz Blog
Moz dives into the specifics of the API leak, exploring what the documentation reveals about Google's ranking factors and content evaluation systems.
Read Article →Majestic Blog
A discussion featuring industry experts, including our founder, dissecting the leak's implications for link-building and domain authority.
Read Article →Women in Tech SEO
A specialised analysis focusing on the video content modules within the leak, providing unique insights into Google's handling of multimedia content.
Read Article →International & Niche Publications
La Repubblica (Italy)
Major Italian newspaper La Repubblica covers the secret Google documents, quoting Erfan Azimi and discussing the ramifications for search engines globally.
Read Article →GIGAZINE (Japan)
Prominent Japanese tech site GIGAZINE provides a technical breakdown of the API documents and the Content Warehouse system.
Read Article →PC Gamer
PC Gamer covers the community reaction and what the treasure trove of technical details means for content creators navigating search visibility.
Read Article →Hospitality Net
An industry-specific analysis explaining what the leak means for hotel and travel marketers trying to achieve online visibility.
Read Article →WinBuzzer
WinBuzzer covers the exposure of hidden ranking factors, explaining for a general tech audience how the leak changes our understanding of search.
Read Article →Media Enquiries
We welcome media enquiries on topics including:
- — Google algorithm updates and SEO industry developments
- — AI search and the future of organic search visibility
- — Enterprise digital marketing strategy and ROI
- — Singapore's digital marketing and FinTech landscape
- — Online reputation management and brand protection
Erfan Azimi is available for interviews, expert commentary, and panel participation. We typically respond to media enquiries within 4 business hours.
Contact Media Relations